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Modern Marketing: Pharma's Data-Powered AI Revolution

Successful pharma brands in 2023 will employ AI in all aspects of their marketing. Will you be one of them?

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welcome
Introduction
All about this ebook and the partnership behind the project.
READ introduction
CHAPTER 1
Data, AI, and the Age of Modern Marketing
The exponential proliferation of data is changing the world, and pharma marketing specifically.
READ chapter 1
CHAPTER 2
Deep Dive: What Is AI and Why Does It Matter?
To understand what AI is capable of, let’s talk about what it is.
READ chapter 2
CHAPTER 3
The Healthcare AI Landscape: Top Players and What It Takes to Get in the Game
Which companies do you need to know, and what are they doing?
READ chapter 3
CHAPTER 4
Ask the Experts: The Pharma POV
Marketers give us their opinions on the state of AI across the industry.
READ chapter 4
CHAPTER 5
Looking Ahead: The Next 5 Years
How will AI cause pharma marketing to evolve from now until 2023?
READ chapter 5
APPENDIX
Glossary, Further Reading & References
READ APPENDIX
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Contacts & Contributors
Meet and Greet the Minds Behind this Ebook
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