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Modern Pharma Marketing: Pharma's Data-Powered AI Revolution

Modern Marketing: Pharma's Data-Powered AI Revolution

The digital revolution has led to a data tsunami, with 90% of all data created in the past two years. This is empowering artificial intelligence that was once the realm of science fiction. And so, AI is rewriting the book for pharma marketing, as we gain greater abilities to automate and predict.

Our products, teams, plans, strategies, tactics, and results are all changing. Successful marketers will be the ones who know how and why. Learn more by registering for full access.

As marketers have more data available to target the most relevant audience, the shared benefit is that pharmaceutical companies and brands will be able to better target their messaging to the right customer audience, at the right time, with the right channel mix.
‎— Ozgun Demir, Director, Digital Strategy - Novartis Oncology